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There are few enough people who can breeze into a crowded room and immediately strike up a conversation with a complete stranger. For most of us, there’s that fleeting moment of discomfort as you take your time selecting a tipple from the drink’s tray while desperately scanning the room for someone you know.

Turning up “cold” to an event is not the best way to get a return on networking time. Neither is “speed-dating” your way around the room trying to talk to everyone in it. The process is way more productive (and less intimidating) when you approach it with a purpose and know who you want to meet, what you’d like from them, and what you can offer in return.

“Successful networkers don’t just turn up and show their face. Planning is required and goals should be set in advance,” says Orla Brosnan, managing director of the Etiquette School of Ireland. “If you’re going to an event, research who is going to be there so you can decide beforehand who you need or want to make contact with.


Networking is not only about trading information, but also serves as an avenue to create long-term relationships with mutual benefits. Continue reading to find out why networking should be at the core of your career.


The importance of the saying “no man is an Island” has been proved to be the reason why many of us need to make a collective effort in the bid to achieve professional success. For many individuals that have succeeded in their career, the causes have largely been contributed to the strong networking channels they have created over time.
But the question of who you network with and their relevance to your career matters more. This way, you don’t have to network with everyone. Rather, first study how you can contribute to their success, in addition to how you stand to benefit from their knowledge.
Here are some reasons why networking should be an essential aspect if you truly want to build your career.

An avenue to exchange ideas
You never can tell how much you know without li